TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and onlin